During an economic slowdown organizations should consider how they can change or adapt to different market conditions. In workshops on change management, innovation, or strategic planning I often discuss the idea of “you cannot just do things differently, you must do different things!” Individuals, departments, or the entire organization need to re-think old behaviors and traditions.
Naturally, we are more predisposed to function in our comfort zones and to rely on our past experiences to guide us. Certainly this is not all bad, and should always be taken into consideration. The heart of this matter lies in the idea of, what are you going to do that is new, innovative, or refreshed? Don’t get caught in the trap of “we tried that before and it didn’t work.” Perhaps it didn’t, and more importantly perhaps it won’t, but don’t be afraid to take some reasonable risk and discover new strategies.
What will you do differently to survive in our “new” economy?
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